‘ReefLive’

June 7 – 8, 2013

ReefLive is an innovative and groundbreaking live broadcast event that will take people from across the globe on a guided underwater tour of one of the natural wonders of the world – Australia’s Great Barrier Reef. It presents the perfect opportunity for those who love adventure, the ocean and nature to get a new perspective of the Great Barrier Reef and learn more about this unique ecosystem.

On Friday June 7 2013, commencing at 12 noon (NZST), and concluding at 12 noon (NZST) on the 8th of June 2013 – UNESCO World Oceans Day, ReefLive, staged by Tourism & Events Queensland and a range of partners, will bring together a mix of local and international marine biologists and coral reef experts in a 12-hour interactive YouTube Live broadcast, facilitated through a Google+ Hangout.

Using technology and social media, ReefLive will amaze, delight and educate the world through an entertaining and interactive online experience, highlighting why it is so important to protect our oceans.

The underwater host will be internationally-acclaimed and Emmy Award winning marine biologist and underwater cinematographer Richard Fitzpatrick of National Geographic’s Great Migrations and BBC documentary Great Barrier Reef fame, and his team of expert divers, amongst them Professor Jamie Seymour from James Cook University Reef Research Unit and Dr Dave Wachenfeld from the Great Barrier Reef Marine Park Authority. The team will broadcast live from one of Fitzpatrick’s favourite dive sites on the Great Barrier Reef.

The Google + ‘Hangouts’ will be broadcast simultaneously on YouTube LIVE via the Tourism and Events Queensland ‘Queensland’ channel. www.Youtube.com/queensland.

Apart from diving the Reef with Fitzpatrick and his team, the event will also tap into the expertise of “reef ambassadors”, who range from marine biologists, to avid adventurers, to conservationists, and passionate tourism operators from across the Great Barrier Reef.

The audience will be able to interact with these “reef ambassadors” asking them questions on this World Heritage Listed area in real-time via Twitter, using the hashtag #REEFLIVE.

Facilitating panel discussions between this group of the world’s leading marine experts on a range of topics will be Steve Liebmann, an acclaimed and experienced Australian broadcaster and passionate advocate for Australia and the Great Barrier Reef.

ReefLive is estimated to achieve over $5M worth of publicity value from around the globe and reach an audience of over 1 Million people over the 24-hour period.

The Great Barrier Reef is one of the world’s great natural wonders and was inscribed as a World Heritage Listed area in 1981 as one of the world’s most extensive coral reef systems with some of the richest biological diversity on Earth. It is widely acknowledged as the best-managed and healthiest coral reef ecosystem in the world. The Great Barrier Reef is home to an abundant and diverse range of marine life.

The Great Barrier Reef stretches over 2,300 kilometres – more than two-thirds of the Queensland coast – from Bundaberg in the south to the Torres Strait in the north. It covers more than 340,000 square kilometres and is bigger than the United Kingdom. It is so large, it’s even visible from space.

Tourism and Events Queensland has partnered with the following organisations to deliver ReefLive:

• World Oceans Day: worldoceansday.org
• Great Barrier Reef Marine Park Authority: gbrmpa.gov.au
• Google+: plus.google.com/u/0/+queensland
• Youtube: youtube.com/queensland
• James Cook University: jcu.edu.au/cairns
• Tourism Australia: www.australia.com
• Catlin Seaview: http://www.catlin.com/en/AsiaPacific/Australia/AboutUs/Seaview-Survey
• Oceans IQ: www.oceansiq.com.au

For more on ReefLive, please go to http://www.queenslandholidays.com.au/experiences/great-barrier-reef/reef-live/reef-live_home.cfm

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