LG Electronics New Zealand (LG) today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” Series for premium devices. The global introduction of the device took place at the renowned Frederick P. Rose Hall, Home of Jazz at Lincoln Centre in New York. The LG G2 exemplifies LG’s aim to bring forth more customer-‐centric innovations. Based on LG’s research of consumer lifestyle and behaviors, the smartphone offers users real-‐life benefits such as ergonomic design, practical software enhancements and innovative connectivity solutions.
“Our definition of innovation today is technology that reflects our new brand position of ‘It’s All Possible’ and delivers new and exciting products for our New Zealand customers,” said Glen Chean, National Marketing Manager, LG Electronics New Zealand. “We have observed and learned from consumers and we took our research and innovation to new heights in developing LG G2, the most exciting and ambitious phone in our company’s history.”
New Perspective in Smartphone Design
The LG G2 brings everything together in a device with a comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of buttons on the sides of the device. The Rear Key concept comes from the realisation when studying users that the larger the phone became, the more difficult it was to properly access side buttons. Moving the main buttons to the back of the phone gives users more control since this is where individuals’ index fingers are naturally positioned. Furthermore, this is perfect for left and right-‐handed users.
Long-‐pressing on the rear-‐mounted volume keys allows users to launch QuickMemoTM and the camera, making note-‐taking and self-‐portraits even easier than before. And if the LG G2 is lying on a surface face up, there’s no need to lift the phone to press the power button on the back. With KnockON, the LG G2 can be powered on by simply tapping twice on the display.
Edge-‐to-‐Edge Display and Best-‐In-‐Class Power Capacity
LG has upped the ante by incorporating a 5.2-‐inch Full HD display in the LG G2, the largest display designed for one-‐handed operation in today’s popular 68 – 72mm wide smartphones. In addition to the expansive viewing experience, LG’s innovative Dual Routing technology reduces the phone’s bezel to a mere 2.65mm on the side edge by redesigning the routing of electrical connectors to the display, thus reducing the space required. Proven screen IPS technology in the LG G2 renders outstanding graphics in near true to life colour and delivers clear images with increased viewing angles.
Moreover, the LG G2 employs Graphic RAM (GRAM) for more efficient energy usage. GRAM reduces the display’s energy use by up to 26 per cent on a still frame and increases overall usage time on the device by approximately 10 per cent. With a generous 3,000mAh stepped design battery that is shaped to take maximum advantage of the limited interior space, the LG G2 is more than ready for a full day’s work.
Practical User Experience (UX) Connected with Everyday Life
LG G2 comes with a number of user experience (UX) features that provide practical value by focusing on consumers and how they interact with their smartphone in their everyday life:
Optical Image Stabilizer (OIS) and High Resolution for Great Pictures
The LG G2 comes equipped with Optical Image Stabilizer (OIS) technology to minimise blurring, allowing for clearer and sharper images when in motion or when shooting in low light environments. The G2 offers a 13MP camera and OIS technology in a slim design without a protruding lens. And features such as Super Resolution and Multi-‐point Auto Focus helps keep everything in focus, bringing the experience closer to a standalone point-‐and-‐shoot digital camera.
Studio Quality HD Audio
In recent years, there has been an increase in consumer demand for superior sound in smartphones as high quality multimedia content becomes more widely consumed. Smartphones have become hubs for entertainment of all kinds — TV shows, movies, games etc — and consumers expect the audio to be just as good as the visual experience. The LG G2 is the first smartphone on the market today to support up to 24-‐bit/192kHz HD audio playback that produces studio-‐like quality sound, far superior to a CD. Consumers can now hear fine detail previously not available on a smartphone.
The LG G2 runs on the industry’s most advanced mobile chipset, Qualcomm® SnapdragonTM 800 Processor and redefines the smartphone experience through stunning performance, rich graphics and outstanding battery efficiency. Through its long-‐term partnership with Qualcomm, LG is able to deploy the chipset integrated perfectly with the hardware to offer a powerful and stable performance.
ollowing the global launch event in New York City on August 7, the LG G2 will be rolled out globally in over 130 carriers in the next eight weeks starting in South Korea followed by North America, Europe and other key markets. Specific dates for market availability will vary by region and carrier. Details about New Zealand availability are to be advised.